Apple TV take 2 with movie rentals
January 15th, 2008 — dan.linJust over a year ago the Apple TV was announced during Macworld SF 2007. I wrote a quick overview of the product and the accompanying service via iTunes back then.
Today Apple announced, among other things, a second try at the Apple TV. It is just a software upgrade but it has made the product significantly more attractive. Let me give you a quick rundown of this revision based on my initial review last year.
Last year I said:
Likes:
Small (Still the same size)
Relatively Inexpensive (Even cheaper now at $229!)
Has HDMI out (No change here)
Intuitive interface (Possible better with more feature integration)
Syncs to 40 GB local drive (Upgraded to bigger hard drives option at 160GB)
Portable (Still very portable at the same size)
Dislikes:
Needs new Airport or needs hardwire (Same)
No DVD playback (Same)
No DVR (Same, probably by design)
No native media acquisition (Much improved now without the need of a computer)
iTunes software is too bulky but required for use (No longer required)
Minor dislike, no 1080p support (Still likely no 1080p but apparently looks very good)
Overall, I think the Apple TV 2.0 is a great improvement over the first iteration. The price cut makes it even more attractive. But I think it is still too expensive for at the $229 price point. If and when it gets closer to the $99 range, I believe they will have mass adoption. For now, I am saving my money for a MacBook Air…




